Brazil

2019: a record year for used cars performance in Banco RCI Brasil

2019 was a record year with more than 24,000 used cars financed, and a business driven by two main important levers:

– Full implementation of the Risk Based Price Strategy: the possibility to personalize the interest rate and the conditions for each customer depending on the risk profile and the customer scoring note

– Dealership events dedicated to used cars: “Black Friday” with specific weekly offer including warranty extension


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